8 min read

Fifteen Percent Pledge, Explained

Written by:

Christi Farrell, RA, Leed GA


December 20, 2023

Image source:

Studio Marlowe

In the wake of global movements advocating for racial equality and diversity, various sectors have stepped forward to address these critical issues—including the world of interior design.

The Fifteen Percent Pledge has emerged as an influential initiative, calling for representation and support for Black-owned businesses.

In the realm of design, this pledge is not merely a commitment to fairness but also an opportunity to enrich our living spaces in immeasurable ways.

What is the Fifteen Percent Pledge?

The Fifteen Percent Pledge is a call to action, urging retailers to dedicate at least 15% of their shelf space to products sourced from Black-owned businesses—the figure mirroring the approximate percentage of the Black population in the United States.

The aim is to create sustainable support, drive equitable economic empowerment, and amplify Black voices within the retail sector.

Its Relevance in Healthy Interior Design

Within interior design, embracing the Fifteen Percent Pledge is more than just an ethical decision; it is a conscious move towards a healthier and more culturally diverse home environment.

By integrating products from a variety of cultural backgrounds and perspectives, homeowners and designers can craft spaces that not only exhibit aesthetic variety but also promote emotional and intellectual wellness through diversity.

Key Points of the Pledge in Interior Design

  • Encourages diversity and inclusion
  • Supports economic growth among Black-owned businesses
  • Expands the range of creative design options
  • Reflects a broader array of personal narratives through home decor
  • Fosters a sense of community and global citizenship

Companies Embracing the Fifteen Percent Pledge: CB2 and Crate & Barrel

Prominent players in the interior design retail space, such as CB2 and Crate & Barrel, have shown leadership by adopting the Fifteen Percent Pledge.

These companies are not only adjusting their procurement strategies but are also spotlighting Black artisans and entrepreneurs, thereby infusing the design landscape with fresh perspectives and unique pieces that speak of heritage and innovation.

Frequently Asked Questions (FAQ)

What impact does the Fifteen Percent Pledge have on healthy home environments?

By ensuring that a richer tapestry of cultural narratives is represented in the products we bring into our homes, the Pledge contributes to a home environment grounded in inclusivity, respect, and global awareness.

This cultural enrichment can foster a sense of belonging and mental well-being.

How can consumers support the Fifteen Percent Pledge?

Consumers can support the Pledge by choosing to purchase items from Black-owned businesses and by advocating for more retailers to join the initiative.

They can also use their buying power to support companies that have already taken the Pledge.

Are there specific types of products that the Pledge targets in interior design?

The Pledge does not limit itself to specific types of products; instead, it seeks to promote a diverse range of goods across all categories in interior design, from furniture and lighting to textiles and decor.

Incorporating products from Black-owned businesses helps to introduce new design trends and perspectives that might otherwise be overlooked.

It challenges and broadens traditional aesthetic standards, leading to innovative and eclectic design possibilities.

The Fifteen Percent Pledge: Black-Owned Brands to Highlight

The commitment to the Pledge translates to a more inclusive product lineup.

Here are examples of Black-owned interior design brands that bring distinctive flair and artistry to the table:

1. Linoto: Crafting Authentic Linen Goods

Experience the rich texture and durability of Linoto's linen products, perfect for adding a touch of organic elegance to any room.

2. Don't Sleep Interiors: A Fusion of Culture and Comfort

With a collection that pairs comfort with thought-provoking designs inspired by Black culture, Don't Sleep Interiors pushes the boundaries of conventional decor.

3. Jungalow by Justina Blakeney: Where Vivid Colors Meet Sustainability

Embrace vibrant patterns and sustainability with Jungalow's exuberant collections that effortlessly fuse eco-consciousness with bohemian chic.

The Impact of Diverse Design: A Case Study

Let's examine the tangible benefits of implementing the Fifteen Percent Pledge through a case study involving a homeowner who decided to redesign their space with the help of CB2's curated selection of Black-owned brand offerings.

The homeowner, seeking to celebrate cultural diversity and create a more inclusive living space, turned to CB2's collection.

The design incorporated pieces from Black-owned brands to enhance the space both aesthetically and emotionally, reinforcing inclusivity.

The homeowner reported a newfound sense of cultural richness in their living space, noting an increased appreciation for the diversity and history behind the products chosen.

Final Thoughts on the Fifteen Percent Pledge in Interior Design

The Fifteen Percent Pledge is more than a commitment—it's a promise to uplift, a mission to diversify, and a vision to heal.

In the context of interior design, it’s a powerful avenue for promoting healthy homes that are not just beautiful to look at but also nurturing for the mind and soul.

Through companies like CB2 and Crate & Barrel, and countless others that take up the mantle, we see a burgeoning of opportunity and a welcoming of new narratives into the places we live.

It's a testament to what we can achieve when design meets social consciousness—an environment where every individual can represent their history and build their story.

In closing, supporting the Fifteen Percent Pledge isn't just about making a statement; it's about taking concrete actions that will resonate throughout the industry and our homes, creating a ripple effect of positive change, one space at a time.

No items found.

Fifteen Percent Pledge, Explained

No items found.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Estimated Price
No items found.
No items found.


Christi Farrell

Christi is a licensed architect and interior designer specializing in sustainability. She enjoys teaching design and bringing transparency to the impact that furniture has on our planet.

Subscribe to our newsletter for updates!

More from Studio Marlowe