Key Differences between Wayfair and Article: 1. Logistics and Global Reach: Wayfair has global headquarters, an extensive network of logistics hubs, and customer service centers that allow them to create a feeling of home for everyone, anywhere. They operate in multiple countries and have fulfillment and delivery centers across the U.S., Germany, Canada, and the U.K. In contrast, Article does not mention a global presence or specific logistics hubs or customer service centers. 1. Company History: Wayfair was founded in the early 2000s as CSN Stores before bringing everything together under the name wayfair.com in 2011. They focused on providing a wide range of options for shoppers by moving their business online. Article, on the other hand, was founded in 2013 with the goal of making great style easy to access through direct relationships with manufacturers. 1. Certifications and Equitable Labor Programs: Wayfair has certifications such as Greenguard Gold Certification for some products indicating low chemical emissions, as well as partnerships with organizations like Fair Trade Certified and GoodWeave to ensure fair wages, safe working conditions, and end child labor in the carpet industry. Article does not have any certifications mentioned on their website but emphasizes their commitment to ethical practices. 1. Customer Obsession vs Curiosity: Wayfair's guiding principles include customer obsession while Article's guiding principle is doing things differently by being curious about how things work better. 1. Delivery Times: Wayfair mentions that they can deliver most in-stock orders from their warehouses to customers' front doors within two weeks or less. Article does not provide specific information about delivery times on their website. 1. Sustainable Benefits: Neither retailer makes any claims about unverified sustainable benefits or certifications related to sustainability. In summary, Wayfair has a larger global reach with logistics hubs and customer service centers across multiple countries while also having certifications for low chemical emissions and partnerships promoting equitable labor practices. Article, on the other hand, emphasizes its commitment to ethical practices but does not have specific certifications or equitable labor programs mentioned. They also do not make any claims about unverified sustainable benefits.