Wayfair is a global retailer with headquarters in Boston and Berlin, operating numerous fulfillment and delivery centers across multiple countries. They prioritize creating a feeling of home for everyone, anywhere, with a focus on empowering customers to create spaces that reflect their individuality and values. CB2, on the other hand, is a modern furniture store that caters to lofts, apartments, and houses of all sizes. Their selection includes fresh and fun furniture with an urban twist, often designed for city-living and featuring small-scale and multifunctional pieces. CB2 also offers quirky kitchenware and creative home decor items. In terms of certifications, Wayfair is Greenguard Gold Certified, indicating their commitment to low chemical emissions in their products. CB2 has FSC Certification and OEKO-TEX® Standard 100 certification for certain products that meet specific environmental standards. Both retailers have initiatives related to ethical practices. Wayfair participates in equitable labor programs while CB2 supports the Fifteen Percent Pledge. However, neither retailer has any additional certifications related to ethical practices. Finally, Wayfair claims to offer organic cotton products but there is no mention of this feature from CB2. Overall, Wayfair focuses on providing a wide range of furniture options while emphasizing customization based on individual preferences. Meanwhile, CB2 targets urban dwellers with its modern aesthetic and multifunctional designs.